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The iTV Doctor Is In!: Can We Reward Ad Viewing?
About a year ago I interviewed Viggle president Chris Stephenson. With some colorful commentary by Jonathan Bokor (now SVP/director of advanced media at Starcom MediaVest Group), we attempted to drill...
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Second Screen Turns Corner With 7 Monetization Examples
In 2012, it seemed that everywhere I turned, analysts, pundits and critics were saying either the second screen was distracting or that while second screen usage seemed to be a new consumer behavior,...
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Second Screening Is A Worldwide TV Habit
Smartphones and tablets have become living room companions for TV viewers to an astonishing level in the U.S. Nielsen reports that in its multinational survey of device owners, 88% of people in the...
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White Paper: The Two-Screen Television Advertising Marketplace —...
The following executive summary provides an introduction into the contents of the Two-Screen Advertising Marketplace White Paper, a discussion of the traditional television advertising marketplace and...
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